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GoSite Closes $16M Series A Investment Round Small Business Community

Series A funding positions GoSite to grow and continue support for small businesses nationwide.

3 min read

GoSite is excited to announce that we've closed our $16 million Series A fundraising round. This capital investment comes from a diverse group of investors and entrepreneurs who believe GoSite holds a unique position to provide small businesses with the technology needed to manage their business online. 

GoSite provides a platform for small businesses that traditionally operate offline, such as landscapers, hair salons, and auto repair shops. With small business apps, these businesses can easily engage with customers more effectively online not just in the digital era, but during a time when small businesses have been asked to close their physical doors. 

Suite of Tools Reaching More Businesses

The COVID-19 pandemic forced many small businesses to make difficult decisions—including whether to keep their doors open and how to safely serve their communities. That's where GoSite comes in. Many have adopted our platform to stay open for business online.

We have seen a 70 percent increase in new merchants joining the platform since March, demonstrating how businesses are turning to our software for support so they can continue to provide their services and keep virtual doors open for their customers.

"Small businesses are facing difficult challenges right now and nothing is more important than making sure we are doing everything possible to help them. We want to enable businesses to continue to operate and grow online, so we create technology to make that as easy and effective as possible".
-Alex Goode, CEO

Capital Raise

The $16 million Series A round was led by San Diego's Longley Capital, and included substantial participation from Stage 2 Capital, Ankona Capital, Serra Ventures and SaaS Ventures, as well as a strong network of current and former technology entrepreneurs.

Our team is using this capital to expand our national footprint, hire talent, and further develop innovative products and services for small businesses nationwide.

Key New Hire, Expanding Team

An accomplished executive, Frank Auger has assumed the role of Chief Customer Officer on our team.  He joins GoSite after a decade-long tenure at HubSpot where he ran customer success and services functions, and most recently served as Chief Information Officer.  Joining GoSite at a significant moment in the company's growth, Auger brings specialized leadership to guide customer experience and the expansion of the company's global footprint. 

We're also excited to announce that GoSite was recently named to Inc. Magazine's 2020 Best Places to Work list, for vibrant company culture, deep employee engagement, and stellar benefits.

Earlier this year, GoSite broke into Comparably's coveted national rankings for both best company culture and best CEO:

  • GoSite – Top 50 Ranked Small/Mid-Size Companies for Best Company Culture.
  • Alex Goode, CEO, GoSite – Top 50 Best CEOs in Small and Midsize Companies.
  • Alex Goode, CEO, GoSite - Top 50 Best CEOs for Diversity in Small and Midsize Companies.
  • Alex Goode, CEO, GoSite - Top 50 Best CEOs for Women in Small and Midsize Companies.

Here at GoSite, we take pride in building creative hiring pathways to leverage local talent and support job growth in our San Diego community.

Key hiring and community growth accomplishments:

  • Created more than 200 new jobs in 18 months at GoSite's San Diego headquarters
  • Powered over 6,000 small businesses on the platform with customers in every state
  • Sourced, developed and retained tech talent through groundbreaking creative hiring pathways, leveraging regional academic institutions
  • Industry-leading approach to customer service and product development is staffed to meet the evolving needs of small businesses nationwide
  • For more information about careers at GoSite, visit
The easiest way to connect your business with more customers.
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