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Boost Your Local Business With SMS: Must-Have Texting Templates

Engage more customers with these tips, tricks, and easy-to-implement text templates.

GoSite Team
6 min read

The simple truth is that the modern marketplace continues to evolve but one thing stays the same: SMS is among the best ways to engage your customers. Did you know that 70% of businesses now use texting as an integral part of their marketing strategy? Plus, 78% of customers want to communicate with a business via text.

Bring Your Professional Voice To Life

Just take a look at your phone and you’ll discover that you have tons of unread emails and close to zero unread text messages. That’s because most people prefer to open a text message first. Text messages have an open rate of 98%, and most, if not all of them, are read in the first 3 minutes.

Whether you have a start-up, medium-sized business, or large enterprise, SMS marketing lets you unlock possibilities for leveraging your brand and increasing your sales exponentially.

Why You Should Use SMS To Power Your Local Business


  • Customize With Ease

    In the age of instant gratification, people prefer quick, concise communication on their own terms. Texting provides an easy and convenient way to communicate a quick update that doesn’t need to be discussed over the phone. 
  • Save Time and Money

    Text messaging is cost-effective. Even if you have a limited budget, you can send bulk SMS messages at a fraction of the cost. Plus, texting allows both parties to send and receive messages on their own time, and avoid being taken away from day-to-day responsibilities. This enhances your productivity and saves customers time from having to pick up the phone. It’s a win-win!
  • Boost Customer Satisfaction

    Text messages feel more personal. By providing real-time SMS customer service and support, you can keep your customers satisfied and loyal. Maintaining a reliable and trusted communication channel reflects a commitment that fosters lifelong customers.

Top 10 Must-Have SMS Templates For Your Local Business

Just like when texting with family or friends, there are many scenarios you will come across with your customers that elicit a quick text versus a time-consuming phone call. Here are some easy-to-implement texting templates to embed into your texting strategy today:


Welcome or Opt-in Confirmation Message

Option 1: Hi [first name], thank you for signing up to receive updates from [business name]! If you’d like to unsubscribe at any time please reply with STOP.

Option 2: Hi [first name], thanks for signing up to receive texts from [business name]! We’ll text you about appointment confirmations and reminders, coupons, discounts, and special offers. You can type STOP at any time to unsubscribe

Web Chat Follow-ups

Option 1: Hey there [first name], this is [name] from [business name]. It was great talking to you via chat. Do you have any more questions for us, or did you get the answers you needed? Let us know. Text STOP to unsubscribe at any time.

Option 2: Hi [first name]! [name] from [business name] here. It was our pleasure to help you with your concern today. Was your problem solved? Let us know if you have any more questions. Text STOP to unsubscribe at any time.

Voicemail Follow-up

Hi [first name], this is [name] from [business name]. I’m reaching out as you left your contact details on our site and mentioned you’d like to learn about our services. I’ll be happy to help with any questions you may have. Looking forward to hearing from you!

Quote Request

Option 1: Hey there [first name]. [Name] here from [business name]. Thanks for requesting a no-obligation quote! Please fill out this form and we’ll be happy to give you the most accurate estimate. Check the link here: [link].

Option 2: Hi, [first name]. It’s [name] from [business name]. Thanks for requesting a quote! I’d love to get a better idea of your needs to provide you with a more accurate estimate. Can you fill out this quick online form? [Link].

Appointment Confirmation

Option 1: Hi [name]. This is a confirmation of your appointment with [business name] at [time] on [date]. Call or text us if there are any changes to your schedule. See you!

Option 2: Hey there [name]. Your appointment on [date] at [time] is confirmed. View the details of your booking here: [link].

Appointment Reminder

Option 1: Hi, [first name]. This is a reminder that your appointment for [service] is on [date] at [time]. View the details of your booking here: [LINK]. Please reply YES to confirm, or call/text us to reschedule.

Option 2: Hey there [first name]. [name] here from [business name]. Just a gentle reminder that your appointment is on [date] at [time]. Let us know if you can still make it. We would be happy to reschedule if not.

Feedback requests

Option 1: Hi [first name]. Thank you for choosing [business name]. We’d love to hear about your experience with us. Hope you can leave us a review at [link]. Thank you.

Option 2: Hi [first name]. Thank you for your recent purchase of [item]. We’d love to get some feedback from you. Hope you can spend a minute to rate our service and review your experience by clicking here [insert link]. Thank you.

Option 3: Hey [first name], you’re one of our top customers! Thank you for choosing [business name]. We value your feedback and we’d appreciate it if you can take a moment to tell us what you like about our services and how we can improve. Hope you can leave us a review at [link]. Thank you.

Payment/Invoice Reminder

Option 1: Hi [first name], this is just a gentle reminder that your invoice for [amount] is due by [due date]. Simply click this link to complete your payment: [link]. Thank you!

Option 2: Hello [first name]. This text is to let you know that your payment for [product/service] is due on [due date]. You can view your invoice here [link] and complete your payment here [link]. Thank you for choosing [business name].


Option 1: Hi [first name]. We’ve got a huge giveaway right now and you’re invited! Simply make a purchase today and you can win one of five [amount] gift cards! It’s that easy. Shop now: [link].

Option 2: Hey there [first name]. Enter [business name] giveaway here [link] and get a chance to win [prize]. Don’t miss this opportunity to win a shopping spree!

Customer Loyalty Offer

Option 1: Hello [first name]. We appreciate your loyalty over the years. As a simple token of gratitude, we are giving you this [prize/offer/coupon] to purchase any item or service. Valid till [date]. Again, thank you and we’ll always celebrate you!

Option 2: Hey there [first name]. Wow, you’ve been a customer for [number of years]! To thank you for your loyalty, here’s a special offer just for you: [link to offer]. We appreciate and celebrate you!


Tips & Tricks To Make The Most Out of SMS Marketing

Before jumping in, remember these top texting strategies to ensure you are providing your customers with the best SMS experience: 

1. Customization is key!

Use dynamic fields and placeholders to personalize your message and make your customers feel special. Using first names, birthdays, and past services used are great ways to create a unique template targeted to your specific customer. 

2. Ensure customer data is up-to-date.

Before sending a personalized text, be sure that your customer's details are up-to-date and correct. Plus, do not text your customers unless you have relevant information.

3. Offer an opt-out

Add "Text STOP to end" at the end of your text message to let customers know that they can opt-out of getting messages from your business. 


Level Up Your Business Texting Game with GoSite!

The GoSite Messenger tool lets you create powerful, personalized, and automated text messages that will easily convert leads into loyal customers. Meet your customers where they are — from SMS to Google to website chats and more — and respond to all your messages in one place! 

Save time and use pre-formatted messages to send payment links, ask for reviews, confirm bookings, and more! 

GoSite can help your business grow in so many ways, all in one friendly dashboard. Ready to dive in? Start a free trial. Prefer a conversation? Book a demo

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GoSite Team
The easiest way to connect your business with more customers.
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