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5 Reasons Why Your Local Business Needs A CRM Today

Are you cultivating strong relationships with your customers? Here’s how a CRM solution can help you delight customers at every stage of the buying process.

GoSite Team
3 min read

Communication can make or break relationships. And in a market that’s increasingly dependent on smartphones, a mobile customer relationship management (CRM) strategy is a must.

The numbers prove that mobile CRM solutions trigger top-notch results:

  • 65% of companies using a mobile CRM are achieving their sales quotas.
  • Only 22% who use non-mobile CRM have reached the same targets.

CRM means so much more than building and maintaining good relationships with customers. It’s about providing an outstanding customer experience at every stage of the buying journey.

With a powerful tool like CRM, you can increase customer retention and empower your business to reach its full potential.

Read on to find out how you can leverage a CRM to keep your business thriving in today’s dynamic landscape. 

Deeper Analytics

Not having a holistic view of relevant customer information and interactions leads to missed opportunities. With a CRM, you get access to well-organized, up-to-date, and specific customer data. All the customer information you collect daily will be stored and analyzed in real-time.

Robust analytics give you valuable insights into who is buying from you, when and how they are buying, and how often they make a return. You can identify your loyal and profitable consumers, see their preferences at a glance and engage with them at the right time and with the right message. 

Personalize Customer Experiences

People gravitate towards businesses that genuinely appreciate them and listen to their concerns. A CRM has everything you need to personalize your customer experiences throughout the sales funnel. Meet unique goals for each persona by understanding customer touchpoints, behaviors, and preferences. For example, you can target a consumer and make specific offers based on his or her previous purchases. Send out birthday and holiday greetings, and ask for feedback or reviews.

Plus, you can also leverage CRM to improve customer satisfaction and retention rates. CRM helps track customers’ past purchases and complaints. Use the insights to come up with accurate solutions to address your customers’ concerns.  

Identify and Nurture New Leads

The right CRM system allows you to identify your strong leads and channel your marketing efforts towards them. A CRM also lets you know when and how your leads enter your sales funnel — whether it’s from social leads, referrals from loyal customers, newsletter signups, or organic online leads. It also shows you how often you have engaged and nurtured your leads. This way, you can figure out how to close deals better and encourage repeat business. 

Optimize Marketing Campaigns

Monitor how your audiences are responding to your marketing campaigns. Analyze the progress of your online marketing initiatives and find out which strategies work best for your target market. That way, you can create and modify targeted sales campaigns and optimize sales channels. 

Maximize Productivity and Accelerate Growth

By automating repetitive tasks, a CRM enables you to get more done even with limited time and resources. The tool also promotes collaboration among team members by giving everyone access to your analytics in real-time. This means everyone can jump in on any customer issue and resolve it quickly and properly. 

Contact Hub: Your Next Generation - CRM

Want to boost customer engagement? A user-friendly, cloud-based CRM system simplifies your business functions and customer communications. Turn leads into sales with GoSite’s CRM - a go-to one-stop-shop that arms your business with personal marketing data and social insights.

This easy-to-use platform lets you keep track of every interaction — from message history to payment information — so you can better target and serve customers. Plus, you can send customized messages, emails, appointment reminders, promotions, and more — all with one click!

Enjoy seamless integration of your most frequently used applications and online tools so you can run your business even when you’re on the go. Stay ahead of the pack with customer management solutions that elevate how you win customers and keep them happy.

GoSite can help your business grow in so many ways, all in one friendly dashboard. Ready to dive in? Start a free trial. Prefer a conversation? Book a demo.

The easiest way to connect your business with more customers.
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